Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Wholesale is not dead. Bad wholesale is – and FIRE makes the difference
In recent years, one statement has been repeated again and again: “Wholesale is dying.” Direct-to-consumer is rising. Marketplaces are expanding. Digital channels dominate the headlines. But here is the reality: Wholesale is not dead. Bad wholesale is. The brands that struggle are not suffering from the channel itself. They are suffering from...
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Bugatti Collection Spring/Summer 2027 Trend Statements
1. Florian Wortmann, Chief Brand & Commercial Officer “With Forte sotto il sole! we capture the stillness of a summer afternoon in Forte dei Marmi — Dolce Far Niente in its most modern form. We are moving away from theatrical oversized proportions and embracing a new, precise lightness. Our designs focus on ‘Controlled Fluidity’ — moving beyond...
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Why merchandising is becoming an information science
Justin Thomas, VP Sales, EMEA North for Akeneo explains why merchandising is moving from intuitive decisions to attribute level performance analysis and why this matters in the new AI age. We are moving away from a time when merchandising was driven by instinct, experience and intuition, which provided merchandisers with the ability to spot...
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Oracle Partnership Positions Irisphera as Enterprise AI Leader in Fashion Retail
Irisphera, the fashion-tech company transforming how consumers experience fashion online, has officially announced a strategic partnership with Oracle. The collaboration marks a significant milestone in the company’s development and positions Irisphera as a leading enterprise-ready AI infrastructure provider shaping the future of global fashion...
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A New Global Sourcing Map: How Fashion’s Supply Chain Is re- prioritizing
As the fashion industry responds to ongoing disruption, rising costs and shifting demand, global sourcing strategies are evolving. From emerging manufacturing regions to a renewed focus on local production, buyers are building more flexible, diversified supply chains designed to support both growth and resilience. A shifting global sourcing...
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Europe is forcing the fashion industry to change - and Amsterdam is taking center stage
At a pivotal moment for Europe’s textile and fashion industry, the Amsterdam University of Applied Sciences (AUAS/HvA) will host the international Textile ETP Conference from 26 to 28 May 2026, Europe’s leading platform for future-proof fashion and textiles. Researchers and the industry will join forces to make transformation possible, as new...
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Less administration, more deals: How FIRE relieves key account managers
Key account managers are responsible for revenue. They build strategic relationships. Negotiate pricing. Present collections. Secure preorder commitments. Activate reorder. Develop long-term accounts. Yet in many wholesale organisations, they spend more time administrating than selling. They reconcile spreadsheets. Verify pricing manually....
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GAS is the official Clothing Partner of the 41st Elite Model Look World Final
Accompanying the two most anticipated moments of the 41st Elite Model Look World Final — the intensive model bootcamp training experience and the final evening set against the stunning backdrop of the Corsie Sistine — will be GAS, official clothing partner of the event. From July 13 to 16, Villa Cornetto-Bourlot, a magnificent 18th-century villa...
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From ambition to reality: Circular Textile Days 2026
On 30 September and 1 October 2026, Circular Textile Days returns for its sixth edition at the Koepelhal in Tilburg, bringing together more than 1,200 visitors from over 25 countries across the textile value chain. While the event is moving to a new venue, Tilburg’s rich textile history makes it a natural fit for Circular Textile Days and its...
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Checklist: Ready to scale up your fashion and lifestyle logistics?
Is your current logistics set-up putting the brakes on your brand’s growth? It may be time to consider outsourcing to a specialist fashion logistics partner. But before your brand takes the next step on its growth journey, it’s important to understand exactly how your logistics provider will add value to your business. Read on for our checklist...
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