Articles by Vivian Hendriksz
Report: Retail innovation for a competitive advantage
loading... - Retail
Today, consumers are used to making online purchases with a single click, whether it be via a social media channel, an app, or a store platform. They expect to receive online deliveries in 30 minutes or less and shop in virtual stores in the metaverse. Rather than physically trying on clothes, they use augmented reality smart mirrors from the...
Ugg partners with Alok for ‘URseen’ Collection for Pride 2024
loading... - Fashion
California-based lifestyle brand Ugg has partnered with internationally acclaimed comedian and author Alok (they/them) to develop the brand's Pride collection for 2024, URseen. Described as an "expressive offering with and for LGBTQ+ community," the all-gender collection includes the URSeen Platform clog and the URSeen dress. Both pieces are...
Y.Chroma launches debut pop-up retail experience at Rothmans NY
loading... - Retail
Emerging premium menswear brand Y.Chroma is launching its first ever pop-up store at Rothmans, New York, the largest independently owned menswear store in the nation. Officially debuting on May 10, the pop-up sees the Lisbon-based brand introduce a curated selection of its more popular styles, such as the Skyline Pant, Sevilla Shirt and Varial...
Hera makes physical in store debut with pop-up at Fenwick
loading... - Retail
Online apparel brand Hera is making its physical in store debut through an 8-week long pop-up at British department store chain Fenwick. Open from May 9, the in-store launch signifies the start of a new chapter for the brand following its acquisition and transformation in 2021. Customers will be able to shop the brand’s menswear and womenswear...
Lilly Pulitzer unveils new logo as part of brand refresh
loading... - Business
Womenswear brand Lilly Pulitzer has unveiled a brand refresh, which includes a new logo and typography. The first big shift in Lilly Pulitzer’s look in over fifteen years, the refresh is part of the Palm Beach brand’s wider modernization strategy. The new logo was revealed at the brand’s newest store in Rhode Island and will be featured across...
Crocs tops the charts as the world's most popular fashion brand
loading... - Business
The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a...
Me+Em launches new campaign amid US expansion push
loading... - Retail
Luxury British womenswear brand Me+Em has launched its first marketing campaign in the United States to support its expansion into the market. Following the opening of Me+Em’s three debut US stores in the New York City area, one on Madison Avenue, one in Soho, and one in East Hampton earlier this spring, the new campaign aims to strengthen the...
Tala to make physical in store debut in Selfridges
loading... - Retail
British athleisurewear brand Tala is set to make its physical debut in the luxury department store chain Selfridges. From May 10 onwards, Tala will be available for purchase in all four Selfridges stores, including locations at Oxford Street, a branded store in Manchester Trafford, the Manchester Exchange Square, and the Birmingham location. The...
DKNY launches exclusive ‘Heart of New York’ virtual products on Roblox
loading... - Retail
DKNY has launched an exclusive collection of virtual products on Roblox, as the brand appeals to a broader global audience of gamers and fashion lovers. An immersive platform with more than 70 million daily active users, DKNY's entry to Roblox is part of a wider launch driven by in-game retailer Dubit. Partnering with Dubit, who previously...
Perry Ellis launches debut collection with Miami Dolphins quarterback Tua Tagovailoa
loading... - Fashion
Perry Ellis International, Inc (PEI). a global lifestyle brand specializing in high-quality men's and women's apparel, accessories, and fragrances, has launched its debut collection with Miami Dolphins quarterback Tua Tagovailoa. Kicking off a multi-year partnership between the quarterback and the brand, the collection Tua x Perry Ellis brings...